Doosan Rebrands as DEVELON
On March 14th, 2023, DEVELON North America unveiled the first piece of DEVELON equipment at CONEXPO, Las Vegas.
This debut was the next phase of a rebranding announcement that was made on January 18th, 2023, where they announced that the familiar brand of orange construction equipment known as Doosan Equipment would now be called DEVELON throughout the world.
Read more on this announcement: https://na.develon-ce.com/en
The new name, pronounced de-VEL-on, brings two dynamic ideas together: “Develop” and “Onwards” – defining HDI’s new beginning as they embrace the industry challenges ahead.
Under the new brand name, the company will bring growing momentum with the next leap forward as a global leader in construction equipment products and solutions for building infrastructure.
Continued efforts will be made to advance the brand at the local dealer level through updates to signage and machine decals. We should start seeing DEVELON branded equipment arrive in Atlantic Canada as early as June 2023.